A website for a tradie has one job: turn someone searching on their phone into a call or a quote request. It does not need to be fancy. It needs to load fast, show what you do and where, prove you are the real thing, and make it effortless to ring or ask for a quote. This guide covers what a tradie website should include, what it costs in Australia from the sources I could find, the DIY versus freelancer versus agency choice, and the system behind the site that stops enquiries going to waste.
1. Do tradies still need a website?
Word of mouth and a Google Business Profile bring a lot of work, but customers check a website before they ring a stranger, and Google uses it to understand what you do and where. A simple, accurate site is usually worth having even if most jobs start on the phone. See SEO for tradies for how it fits with Google Maps.
2. What a tradie website should include
- A tap-to-call button in the header and again lower down, since most visitors are on phones.
- A short quote form that asks for the suburb, the job and a phone number.
- One page per main service, such as blocked drains, hot water or switchboards, each with what is included and the areas you cover.
- Proof: your licence number, insurance, real photos of your work, and reviews.
- The suburbs you service, with real detail, not fifty copy-and-paste pages.
- Clear pricing signals: call-out fees or "from" prices if you are comfortable with them.
- Fast loading and a mobile-first layout.
- Your own domain, security (the padlock) and sensible hosting.
- A link to your Google Business Profile, and the same business name and number everywhere.
3. What it costs in Australia
I found no independent price survey. The figures below come from website sellers, who have a reason to promote their own packages, so use them as a rough guide and get a few quotes.
| Route | What sources quote |
|---|---|
| DIY with a site builder (Wix, Squarespace and similar) | About A$30 to A$50 a month plus a domain, roughly A$360 in the first year, and an estimated 10 to 20 hours of your time if you have never built one |
| Freelancer | About A$1,000 to A$3,000 upfront |
| Agency custom build | About A$5,000 to A$15,000 or more, often with a longer timeline |
| Overall range quoted by one guide | About A$799 to A$10,000 or more, plus about A$25 to A$200 a month for hosting |
My own prices are listed in US dollars on the pricing page: a landing page from $299, a business website from $799 and a care plan at $79 a month, and I can invoice in Australian dollars. See web development and how much a business website costs.
4. Questions to ask before you pay anyone
- Who owns the website files and the domain if I cancel, and can I take the site to another host?
- Is click-to-call and a quote form built in, or an extra?
- How many pages and rounds of changes are included?
- What is the monthly fee, what does it cover, and what is the contract length?
- Who writes the text, and who supplies the photos?
- Where do the enquiries go, and does anything reply to them?
5. The part most tradie sites miss: what happens to the enquiry
A good-looking site that sends enquiries to an inbox you check at night loses jobs. The enquiry should land in a system that replies within a minute and keeps following up:
- Form to CRM: every quote request becomes a contact, with a text and email reply sent straight away. See CRM for tradies.
- Missed-call text-back for calls you cannot answer. See missed-call text-back.
- An AI receptionist for after-hours calls. See AI receptionist Australia.
- Quote follow-up and review requests after the job. See marketing for tradies.
- Texts need consent under the Spam Act. See SMS marketing in Australia.
6. Common mistakes
- A template without click-to-call or a quote form.
- No licence number, no photos of real jobs, no reviews.
- Suburb pages that only swap the suburb name.
- Paying monthly for a site you do not own.
- A slow site full of large images.
- Enquiries that nobody answers for hours.
For a version aimed at both the UK and Australia, see website design for tradesmen.
Want a tradie website that brings in calls and replies to them?
I'm Arslan Mumtaz, a software engineer who builds websites and GoHighLevel systems for service businesses, and I work Australian business hours. I can build the site and set up the instant replies, missed-call text-back and quote follow-up behind it. Start with a $97 audit, see GoHighLevel expert for Australian businesses or pricing.
Frequently asked questions
How much does a tradie website cost in Australia?
Sellers quote about A$30 to A$50 a month for DIY builders, A$1,000 to A$3,000 for a freelancer and A$5,000 to A$15,000 or more for an agency, plus hosting. There is no independent survey, so get a few quotes and ask who owns the site and domain.
What should a tradie website include?
A tap-to-call button, a short quote form, one page per main service, your licence number, real photos and reviews, the suburbs you service, fast mobile loading, your own domain and security, and a link to your Google Business Profile.
Why am I not getting jobs from my website?
Common causes are no click-to-call or quote form, thin or copied service pages, no proof, a slow mobile site, and enquiries that nobody answers quickly. Instant replies, missed-call text-back and quote follow-up recover many of them.