Roofers, HVAC techs, plumbers, electricians, cleaners and landscapers all lose money the same way: calls missed while they're on a job, estimates nobody follows up, and past customers who forget them by next season. These are the GoHighLevel automations I build for home service contractors, and the results they've produced.
1. Missed-call text-back
When you're on a roof or under a sink, the phone goes to voicemail, and the customer calls the next company. An instant text-back keeps them talking to you. For an HVAC and plumbing company, this recovered 89% of missed calls, with texts landing in under 15 seconds. HVAC & plumbing case study →
2. Emergency vs routine routing
Words like "leak", "no heat" or "burst pipe" route straight to the on-call tech's phone, while routine requests get a booking link. Urgent jobs pay the most, so they should never wait in a queue.
3. Instant quotes for standard jobs
For jobs with predictable pricing, a web form can calculate a consistent quote in minutes instead of days. My building and pest inspection build cut quote turnaround to under 60 seconds and replaced an 8-step manual booking flow. Inspection case study →
4. Estimate follow-up
Most estimates are never chased. A short sequence after every estimate (a check-in, an answer to common questions, a final nudge) wins jobs that would otherwise quietly go to a competitor. For roofing and other big-ticket jobs, a single recovered estimate can pay for the whole system.
5. Booking, reminders and "on the way" texts
Self-booking from your live calendar, confirmations, a reminder the day before and an "on the way" text when the crew heads out. Customers feel looked after, and no-shows drop.
6. Invoice and review request when the job is done
Marking a job complete on a phone sends the invoice and, once it's paid, a Google review request. Reviews are how home service businesses win locally, so every finished job should ask for one.
7. Seasonal maintenance and repeat work
Past customers get reminders before each season: furnace tune-ups before winter, AC checks before summer, gutter or roof inspections after the storm season. For cleaning companies, the same idea turns one-off jobs into recurring plans: 38% of one-off cleans became recurring contracts in my cleaning company build.
Where to start
- This week: missed-call text-back and instant enquiry replies (1, 2)
- Next: estimate follow-up and booking reminders (4, 5)
- Then: reviews, seasonal reminders and quoting (3, 6, 7)
Before you text customers
US contractors need A2P 10DLC registration before texting from GoHighLevel, plus consent for marketing texts. UK, European and Australian contractors have their own rules (see my GDPR and Spam Act guides). I set this up as part of every build.
Want this for your business?
I build GoHighLevel systems for roofers, HVAC and plumbing companies, cleaners, inspectors and other home service businesses. Start with a $97 audit, or see GoHighLevel for home services and pricing.